Internet has made an all-pervasive impact on our lives. We have made it a habit to browse for every detail on the web and then validate it with physical evidence. Similar is the case when looking for properties. Real estate agents are having to increasing fight the competition and have realized the importance of maintaining an attractive and informative website.
A real estate website needs to be visually appealing and also have important information suitably placed. Choosing the right template is important. When you are designing a real estate website from scratch, you can keep in mind the following tips.
Formulating The Right Design Layout
The eye moves following a certain pattern while scanning a screen. It first rests on the top left corner of the screen, moves half-way to the center then scrolls downwards, again scans halfway horizontal and by the time it reaches the bottom right, it loses focus. The eye movement thus follows an ‘F-pattern’. If you want the web design to be attractive, you should add the different elements keeping in mind this pattern. Thus attractive elements such as logo should be placed on the top right of the home page. The center should have something very attraction to hold the attention of the visitor – a photo gallery would work well here. Below this, useful information such as contact details can be inserted while the end of the page should have something to bring the visitor back to the site.
Impressive Listing Page
The listing page is essentially the most important page for a real estate website. Here exclusive and detailed information of the properties will be listed. You should remember that a listing page is very different from the image gallery. Though images play an important role here too, there should be ample space for additional information. You should also keep in mind that visitors should be able to easily find detailed information and click for more information.
Images in The Home Page
You should not mistake the images found on the home page of a real estate website with that found in a photo gallery. At best you can call the home page images participants of the gallery. These images need to be glossy and large enough to be clearly viewed but it is advisable that you avoid window-size images. The images should be placed in a slide, the speed of which should be such that they can be viewed properly. It also makes sense to add small content along with the images.
Use of Content
One of the important things to remember while writing content for a real estate website is that they should not be long paragraphs neither caption-like tiny inscription. Since the website needs to be visually appealing, the content should be interwoven with the design in such a manner that it is informative without being boring.
Every visitor to a website wants to easily navigate through the website. The design of a real estate website also demands easy navigation. Page scrolling should be limited. There should be a balance on how many listings are inserted on a listing page. Useless pop-ups that breaks navigation should be voided at all cost. Finally, the links to all the pages of the website should be readily visible on every page. Remember, it takes a lot of effort to keep a visitor glued to the site and just a ‘red X’ on the top right to make him quit!
Real estate is a competitive industry and the Internet is helping agents explore newer avenues. It is the right time to design your real estate website and make the most of it.