The medical profession is challenging both for the doctors and the administrators. Dealing with distraught patients, complicated cases and yet always being able to provide the healing touch isn’t easy. The fact that people are becoming aware of illnesses and diseases further makes the profession challenging. People prefer looking up for information on official websites before visiting any healthcare specialist. It is very important that a medical agency’s website not only looks attractive but is also informative. If you are planning to overhaul your medical agency’s website, you can keep the following guidelines in mind.
Highlight Your Name Properly
Your medical website should be easily found by the patients. Have the complete name of your practice as HTML text and not as a logo or graphic. This is important so that people using text-to-speech conversion software can also locate the website. You can ensure that the name of your practice is placed on three key areas – close to the top of homepage, as the HTML title of every page and at the footer of every page. These placements also help get better search engine rankings.
Be Responsive, Not Just Responsible
One of the key qualities of a medical practitioner is being responsible towards the patients. When it comes to matters of the website design, your responsibility is to be responsive. Confused? Let us explain. Responsive design is one of the necessities of a modern website. A responsive website is one where visitors can view it with ease on multiple platforms such as smartphones, desktops, laptops and tablets. So, while you remember to be responsible towards your duties as a medical agent, do not forget the responsive need of a good website too.
Prominently Place Your Contact Information
You are primarily getting a new website to let people know more about you. One of the things that needs to be highlighted is your location, address, phone number and email address so that patients can contact you easily. Do not just be happy with a ‘Contact Us’ page, try to put these information in the homepage too. Remember, they should be HTML text and not pictures. Nowadays it helps to link your address to GoogleMaps, MapQuest etc.
Patient Education Content
Not all patients visit the website to find your contact information. Some even come looking for quality information. You can provide so by adding high-quality online content that tells visitors more about diseases, lab tests, general precaution etc. Since the Internet is filled with misinformation, make your website a quality information center.
Nowadays users have a lot of expectation from service websites. Your medical agency’s website is such a service site using which people expect to book appointments online, download forms etc. You can turn your website into a web portal by providing easily downloadable forms.
Patient Satisfaction Survey
Since surveys help understand people’s satisfaction level, in your case of your patients, you can also make use of the website to get their feedback. You have either have a simple PDF form (to be downloaded by patients), who fill it out and mail you back or you can make use of a web survey service such as SurveyMonkey where they can submit anonymous surveys.
Staff Bios and Mission Statement
The doctors, nurses and office staff are the face of your medical agency. Write short bios for them and post them prominently on your website. You can also include your mission statement so that your patients know what you stand for and what you believe in.
A medical agency’s website needs to be informative. It also needs to reassure the patients that they are in safe hands. Make sure you combine both of them while designing a website.