When designing a website for a law firm it is essential that you make it look professional. Anyone visiting the website should be able to tell that it belongs to a specialist law firm who knows their work quite well. It is thus important that the website design of a law firm should adhere to some basic rules. In this article we will list 10 tips that once followed will enhance the look of such a website.
Show Your Expertise
There are different kinds of law firms operating in any cornet of the world. Your website should be able to demonstrate your specialty in an instant. Your chosen specialty should be highlighted so as to attract the potential clients. It is a good idea to regularly post articles on your area of specialization in a blog created for the purpose.
Make Content The King
As with any specialized profession, a law firm’s website should speak through its well-written content. A good content base will indicate that the law firm is based on solid knowledge and knows the nitty-gritties of the profession. The web developers should be made to write content that work towards this goal.
Avoid Legal Jargons
One of the pitfalls of the profession is the fact that very few understand the complicacies of law. Law has its own set of terms and jargons which are difficult to comprehend for an average man. Since the website has been designed for customers who could be probable clients and who would not necessarily understand the legal terms, care should be taken to make things simple. Try to make your point concise and clear without using jargons.
Use of Professional Theme
We have mentioned in the very beginning that this profession demands seriousness and so does such a website. Accordingly the website theme should look professional without inappropriately using bright colors and flashy fonts. Designers should make good use of white space too.
Making Realistic Promises
You cannot promise to get the moon in a law firm website. Do not attempt to do so. Make realistic promises, clearly stating the services you provide. To validate your point, you can also get good, believable testimonials from your clients and post them on the website.
Highlight Your Legal Team
Every legal case has to be fought by a qualified attorney. They are the face of your firm. Tell your clients more about your staff. Highlight the qualities of your staff by incorporating impressive biographies of them.
Stress on Action-Driven Content
We have already highlighted the importance of good content. But if you only make promises and not validate them with action-driven content, your website design will fail to make its mark. Use strong verbs that make the clients contact you immediately.
Do not build a website and forget about it. You have to make it a point to regularly update the website by uploading fresh content, pictures, case histories etc. Remember that your potential customers are tech-savvy and can easily catch an old website.
Work on a Good CMS
If you are keen on keeping the website regularly updated, get yourself a good content management system (CMS). A good CMS will help you easily manage the content without you having you rely on professional help at all times.
Highlight Your Contact Details
Remember that the ultimate purpose of the website is to get more clients. It is for this reason that your contact details should be prominently placed. You can have the details on the home page and also have a dedicated page for the same.